document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. Grab a notebook or excel spreadsheet and jot down all the names you can think of, including: Dont get sidetracked thinking about what youre going to say when you reach out, or why you really dont know this person that well, etc. Reach out to some of your past clients from the last two or three years, depending on how much business you do. Still not sure how to write it? If youre ready to follow in the footsteps of the boss-level Realtors who have successfully transformed their SOIs into multi-million-dollar referral machines without ever being sleazy read on. Using Listing E-Alerts in combination with our real estate email templates is going to make a huge impact in the value you get from Listing E-Alerts. You may also want to include a gift card to the local coffee shop or other gift. Approximately 80 percent of all transactions are done within your sphere of influence. I just can't do YAY ME! As a result, Realtors end up going for the remaining 20 percent. Focus on the social media sites where most of your SOI connections are, and the ones you already love and use regularly. But this mock call with Jason Shinpaugh from Placeforsale.com is a shining example of how to do it right. And this one from the Graham Seeby Group is an excellent example. In my opinion, calling or writing to say youre now an agent and you want their business is a bit tacky, not to mention pushy. Under that simple system they end up calling everyone in their SOI twice a year. They better like it, or youre going to get blocked! Or consider the methods of Baltimore-based broker and team leader Ron Howard. 3. make an informed decision when buying or selling a house. This takes some time. You may think that you are so busy that you will never have time to go to another networking event. Find FL real estate agents It is such a surprise when someone takes the time to send a note that is personal. If this has happened to you, you need to re-engage with those people. On the 15th of every month, they sent a postcard (via automatic mailer) to everyone in the database, On the 7th of every month, they sent a short video email, Once a quarter they would call all the contacts on their list. Pay Special Attention to Those Who Matter Most 4. If you throw a great party, you definitely want to put this to work for you. I hope you and your family are doing well. This field is for validation purposes and should be left unchanged. forcing real estate professionals to pivot, people are more receptive to phone calls now since the COVID-19 crisis began, Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Inman News Puts Spotlight On Brian Icenhower: Provide Value and Save Your Brokerage Or, Find a New Job., Instagram Story Ideas for Real Estate Agents. You can count onme to provide up-to-date information, honest answers, dependable communication, and total support and I promise not to be pushy. Acronyms and jargon can kill your message. Their new listing or recent sale? Heres how Jason asks for the referral (and remember, these guys have been chatting and laughing it up for at least 10 minutes before it even gets to this point). What's the reason you're reporting this blog entry? Send out a simple four by six postcard. That includes family, friends, business acquaintances, people you know from meetings you attend, fellow volunteers, your spouses friends, your parents friends, your hairdresser, your mechanic, your dog groomer, and of course past clients from some other career. its also more effective. Or, you may want to rent out a special menu for the evening. In 2016 and 2017, Rons team closed 533 and 470 transactions, respectively, without following the conventional sales advice. Then, send a personal note to them. Love it Jennifer. Take Advantage of Social Media 3. For example, a home value estimate is one of real estate's most common lead generation tools. If you show up on social media consistently, simply being there and being open is enough. I was constantly struggling to stay top-of-mind with my past clients and stay connected with potential leads. You will be shocked with the answers youll get. Excellent blog and I'm going to share it with some new agents in my office! That is why it is important for you to pay close attention to your sphere of influence real estate agent. Pro Tip: NEVER write anybody off. At least if you sold them a house, you will for sure have their mailing address! A few months ago, someone here in the rain inspired me to write a set of 3 real estate letters you can use to "win friends and influence people" in your business community - and thus expand your sphere of influence. Tips For Preparation 1. You may feel overwhelmed or not know where to start in making your phone calls, and this could help you feel better about who you are reaching out to. This is a great way for you to expand beyond your sphere of influence, as many people are going to bring their family members and friends. Good news! Almost every CRM has a Listing E-Alert tool now. Script #1 - Recent Clients & Professional Connections, I hope all is well! That's a wonderful example. It can be easy to make mistakes along the way, but with the right mindset and a willingness to, Read More What I Would Do If I Started My Real Estate Business Over AgainContinue, As a real estate agent, finding new leads and potential clients is an essential part of your job. Either theyre using you or theyre referring someone to you. Given that the vast majority of people in the younger generation are looking for a house to help themmake room for their pets, this is something that you may find yourself doing regularly. Take our customer, Justin Seeby for example. Wish I could use it but after 25 years it would look odd! Its a simple shame on me script. Home buyers have a MAJOR hand to play right now but unfortunately they dont always get the deal they deserve. But I'm now very curious to know who this "mysterious other" is that you keep mentioning. If so, just be a little more intentional whenever you log on. A great strategy is to provide opportunities for your contacts to opt-in on their own, just like you would on your website. By adding a signup link to your email signature, you can easily expand your list even when sending emails for other purposes. That is why it is important for you to pay close attention to your sphere of influence real estate agent. 4. Good news! This is actually not going to be helpful because you are not going to remember anything beyond what is on those cards. The one significant advantage to email is that it's much easier for your audience to respond to you personally (they just have to hit REPLY!) And, it could still work if revised for those of us who have been in the trenches for a while, if farming a neighborhood. I just received the Top Producer award for my Brokerage's midtown branch for 2010 production - it was a total surprise at our February awards banquet. By properly using Listing E-Alerts, along with these real estate email templates, you will have an easy channel of communication with your SOI. But a good rule of thumb when youre first getting started with contacting your SOI is to list your contacts according to how you know the person. D. Verye good information here for all. This traditional use of the Listing E-Alert tool is a great value add to your clients. These could be people who know a lot of homeowners, such as roofers or maintenance pros, they could be the heads of your kids PTA, or even just the natural extroverts in your friend and family circles. Then, see if they will need assistance finding a spot that has more room. What's the reason you're reporting this blog entry? A Simple Definition to Get You Started. Obviously, you cant talk about connecting with people without talking about social media and each social media network has its own merits. End of Year Announcement Letter Sample nar.realtor Details File Format DOC Size: 11.5 KB Download Writing a professional end of the year announcement letter should not take you hours or days. I mailed them a postcard because I was afraid to pick up the phone and call them. Set aside an hour a day to engage with your SOI on your social media network(s) of choice chances are youre already doing this. You can get his full briefing in this video. Here is how to create an audience. Based on the responses and clicks, you can narrow your phone call list down to those who engaged with your newsletter. By reaching out and sending gifts you generate a raving fan rather than just another number in your database. They ended up spending $1.2 million on a new house and selling an $800,000 house., Imagine if I hadnt sent that postcard! And if youre still hesitating to reach for the phone, consider this: In our post-2020 world, the real-time, personal connection available by phone may be preferred over the convenience of email.. Why not get deep once in a while? document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. Do you have something you could YAY-ME about to your sphere? Instead of posting about politics or another crazy cat video, take a minute to share a story about a recent win or revelation in your real estate business. People in your sphere include your friends, family, former clients, and their second-order contacts. Take the list that you just made that has already been scrubbed and add the contacts to your Facebook friends. Whats the first advice given to new real estate agents? It's so great to get off on the right foot - this letter would do it. Real Estate Letter, New Year Letter, Seller Prospecting Letter, Real Estate Templates, Real Estate Marketing, Realtor Letter, Farming Letter ElevatedAgent (1,531) $5.00 Textable Christmas Card, Real Estate Client Holiday Card, Digital Holiday Card, Real Estate Marketing, Winter Card | INSTANT CANVA DOWNLOAD AgentsAssemble (482) $4.00 In real estate, or any business for that matter, you cant deny the power of the referral. Go the extra mile and do this for any member of your SOI who gives you a referral, whether theyre a past client or not. We suggest you do those other activities in addition to the core foundation of your business, which should be the development, growth, and cultivation of your sphere of influence. Let us help you. Or, in the words of 10x Rule guru Grant Cardone, Everyone is a salesperson, even doctors.. Most CRMs make it easy to set up email drip campaigns to go out to relevant segments of your list (in Follow Up Boss we use Action Plans to help keep it simple). I also have a feed on my site that gives them helpful real estate tips and tidbits that they can scroll through to their hearts content. This is a great way for you to demonstrate that you are knowledgeable about the local area. You can do this by adding value coming from contribution and giving them something they want. More than anything else, these real estate letters are a thank you with a request for real estate referrals. Finally, the art of copywriting is helpful too. 3. Getting permission to add people to your list is important, but there are other ways you can make the askwithout straight-up asking. Of course, if you do happen to be in need of an agent to help you purchase or sell a home, Id love to be that agent. Inventory is at a record low, interest rates are in the toilet, and there are many people who are looking to buy a home right now, particularly those who were not able to purchase a home in 2020 due to the coronavirus pandemic. coaching programs is right for you? Remember, at the end of the day, business is about connecting with people marketing is simply how you start the conversation. Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. Another excellent post. Hi, its [AGENT NAME] with [REAL ESTATE COMPANY], I wanted to give you a heads up that Ive set you up on our new Neighborhood Update Tool and would love to hear your feedback on it. But Ill tell you there has been a recent shift that suggest people are more receptive to phone calls now since the COVID-19 crisis began. If you pay special attention to the people who are most impressed with your services, you can increase your sphere of influence drastically. Id love to share these tips, answer any questions, and even let them know which questions they should definitely be asking! So give your full attention to every person you meet, and remember, everybody matters. Remembering anniversary dates, birthdays, and other significant events in your spheres lives goes a long way. It's good to hear how to get it done right. Use these Realtor sphere of influence scripts and social media techniques for real estate agents to contact and cultivate their SOI databases. All you need to do is say, Hey! Theyre a light-hearted, non-pushy way to stay in front of people. This way, youll be able to: I really think youll find this customer service tool useful since most of my clients already do. Where you make your list will depend on where you are in your business. But how many agents actually take that advice? A few common questions people ask include: Your sphere of influence our first to everyone who is in your network, personal and professional, who values your opinion. But truly great SOI and referral marketing isnt about selling.. Of course, being busy is good; however, if you do not keep track of your sphere of influence and work on it by networking, your business may begin to suffer. It is so easy to get caught up in the bright and shiny and different methods of lead generation. (Its just around the corner from you actually in Spring Brook Hills.). Thats what marketing is supposed to do it helps sort out who is interested and who isnt. If the thought of nurturing every contact in your SOI from your babysitter to your great aunt gives you anxiety, never fear. (And, Ill give you the real estate email templates, too.). A lot of people are home and answering their phones right now and youre coming from contribution to see if there is anything you can for them. Whether its a client you havent seen in 10 years, or a family member you wake up with every morning, the core idea behind the term sphere of influence is that, by simply knowing them, you have the ability to impact them in some way. 5 simple scripts to reconnect with your sphere Staying in touch with your sphere of influence is the foundation of building and maintaining your business. or other gift. You can send this to your SOI, or your geographic farm. In this article, we are going to discuss how you can: Take a look at the strategies below, and learn more about how you can use them to improve your own real estate sphere of influence. I just want to check in with you and see how youre doing.. Real estate letters to clients samples help with R. Heres one of our best scripts/real estate email templates for Listing E-Alerts. So, youve sent out an email newsletter. These letters are a 180 degree turn away from the old "Here I am, help me get more clients" style Even though you are probably used to throwing a holiday party, you do not have to wait for this time of year if you really want to impress the people who are in your sphere of influence. Beautiful. Crafting personalized real estate letters to send to your sphere of influence so that you can get real estate referrals That's an example of the real estate letters you might send to previous clients. Be sure your real estate letters dont sound like a form letter that just goes out. I'm a big fan of communicating with one's sphere of influence (SOI) via the written word - with the caveat that those written words are YOUR written words, not some words written by someone else who doesn't know you! I stay in touch with my people, past present and to come, with a monthly newsletter and also with emails when I find something I know they'll enjoy receiving. Youll see every single time they just as appreciative as everybody else you reach out to. When making your choice, youll want to consider the market you are in and the level of training you desire. Be clear that you have no agenda. Offer something of value. Services for Real Estate Pros with Marte Cliff Copywriting, Susan McCall - - Compass Realty Solutions. Instead, by focusing on building great relationships friends not funnels they became Baltimores leading real estate team. There are a lot of questions that we have the ability to address for our clients. Your note/comment is definitely going in my "keeper" file!! How low interest rates are and what a great time to buy it is? But, consider this: Agents making more than $100,000 a year told the NAR that they got nearly one-third of their business from referrals from past clients. The main thing is not to let them forget that youre an agent and youre there to help them. He even asks for permission to follow up (Cool if I follow back up in a week?). Welcome to our Marketing Mastermind series for real estate agents. Its not only great for drumming up referrals and staying top of mind, its also awesome for your personal life. Your first thought might be My sphere of influence? But you do need to step up and own your role as a Realtor which also happens to be the best possible thing you can do for your real estate business. Contrary to popular belief, you do not need to burn your relationships, use robotic scripts, or contact people a magic number of 33 times to score referral business and grow your SOI. Dear (Employer's Name), I want to thank you once again for speaking to me on behalf of the secretary position at (Company Name). Youve chosen an exciting and demanding career and youll succeed if you work hard, learn all you can, and show people that they mean more to you than a commission check. It posts your ad and provides a messenger link for the recipients so they can message you directly. By the way, this is not MY yay-me letter - it's from one of my readers; I'm just sharing it as a good example. This week I had the pleasure (and total surprise) of winning an award from RE/MAX for 2010! Rockstar agents with up to 80% referral business all have one thing in common: an easy, workable system for nurturing and growing their SOI. Do your prospects know? Writen By. After youve sent the initial letter, be sure to stay in touch periodically. And whenever possible, ALWAYS post an image. That's a good letter! We recently won a couple of awards and now looking at this, I see how I could have communicated better by thanking all of our customers. The letter itself is easy, but making it hit pay dirt takes a little out-of-the-box thinking. You can easily change up that second line to refer back to any relevant life, community, or even social media event. You at least need to take the time and make real estate letters personal. Today we are going to cover some quick tips and scripts for Realtors reaching out to your sphere of influence database. If you dont already have a strong following, send a quick email to your SOI inviting them to connect on Snapchat to see behind the scenes updates from your adventures in real estate. If youre a new real estate agent, your broker or manager has probably told you to contact your sphere of influence and let them know that youre now an agent. Your email address will not be published. Out of 30+ agents in my office, I was one of only 9 to receive this honor! 1K views, 18 likes, 5 loves, 3 comments, 0 shares, Facebook Watch Videos from Krista Mashore Coaching: Every Friday I answer questions that YOU ask! A healthy, thriving Sphere of Influence can move you from chasing new clients to having them come directly to you. Theres a first time for everything and that is one of the good ones to to tray you so much about that world. : ). Once you feel like you have established a personal connection, ask them for a business card. There are a lot of ways you can grow your sphere of influence including networking with other people, taking advantage of social media, and going out of your way to help other people who are in your sphere. Look, we get it. And thats an uncomfortable idea for many of us. (True Story)Order Your Here! Its expected in business. I'm so not into the self praise thing but see so many excellent examples of how to do it right. 2. She sent it individually to each of her 2010 clients, although I'm sure it could be tweaked to be sent to her entire SOI.