As such, Foodstirs is aiming to fill that gap by selling baking mixes that can be turned into impressive-looking creations but are simple enough to make with kids. A review of the box includes: This kit allows you to make pinwheels in fun colors, and it comes with: Foodstirs only ships to continental US addresses via USPS. return _regex.test(_qs); Foodstirs is committed to helping parents raise happier healthier children at home. My 3 year old loved decorating the cookies but definitely would've had a tough time waiting for the dough to set in the freezer. And when youre talking the best in organic, that usually means sourcing Biodynamicingredients. It's one of the most popular cooking subscription boxes. Galit Laibow, Greg Fleishman and Sarah Michelle Gellar, parents and longtime friends, were touched by the unbeatable way baking helped them connect with their kids. Foodstirs sought out the most sustainable cacao available and ended up connecting with the biggest fair trade supplier in South America. Discover more about the small businesses partnering with Amazon and Amazons commitment to empowering them. Every month you'll receive family-oriented baking kits made with premium and real ingredients, free of preservatives, artificial dyes and flavors. Some of their baking kits include a Rainbow Pancake Kits, Donut Kit, Tropical Island Cupcake Kit, and a Mini Gingerbread House Kit. EASY TO MAKE: 6 simple steps, 25 minutes or less. All kits and mixes are designed to be kid-friendly (with parent supervision) and generally require six steps or less to complete. These baked mixes let you taste a wonderful mix of a . } script.setAttribute("onload", "setAdblockerCookie(false);"); You can also find products from Foodstirs in a local grocery store such as Target or Whole Foods. The company was based in Mucker Capital's Santa Monica accelerator, MuckerLab. A Division of NBCUniversal. Order same-day delivery or pickup from more than 300 retailers and grocers. At Tradin Organic, we believe that regenerative organic farming is key to growing healthy and nutritious food ingredients for now and for future generations. The idea aims to make ESPN the TV guide of live sports. Mucker co-founder and managing partner William Hsu acknowledges that Foodstirs may seem like an odd fit for an accelerator that typically invests between $21,000 and $150,000 into startups working on apps and software. The . As one celebrity -helmed startup closes up shop, another one opens its doors. var mps = mps || {}; Zara Stone. Join our Foodstirs Junk-Free Baking Revolution. [6] In July 2015, the company raised an undisclosed amount of money in seed funding from an investor group that included Mucker Capital, BAM Ventures, and Third Wave Digital. var pixelurl = ((document.location.protocol === 'https') ? Lastly, the kits are not gluten-free. All Rights Reserved. var mpscall = { I'm a sucker for all-in-one kits, especially ones that are kid-friendly, have cute themes, and have healthy ingredients. Learn more. 'https' : 'http') + '://pix.nbcuni.com/a-pii.gif?X=piiblock&S=' + mps.pagevars.instance + '&P=' + mps.pagevars.mpsid + '&A=' + i + '&U=' + encodeURIComponent(window.location.href) + '&_=' + window._mpspixZ; On this Wikipedia the language links are at the top of the page across from the article title. Win Food, Bakeware & Recipes in this Exciting Giveaway! mps._queue.mpsinit = mps._queue.mpsinit || []; Its too early to tell right now, as we want to build an iconic brand that will be around for generations, Fleishman told me, adding that the goal is to ensure junk-free sweet snacks are in every shoppers hands. Chris Mears-led Little Secrets, which is backed by private equity firm Sunrise Strategic Partners, earlier developed a premium version of KitKat and M&Ms candies. And its also making a very meaningful difference in the world. return unescape(document.cookie.substring(cStart, cEnd)); 'path' : '/id/104284352' , Santa Monica, CA. script.setAttribute("onerror", "setAdblockerCookie(true);"); const ONE_TRUST_COOKIE_NAME = 'OptanonConsent'; Sarah Michelle Gellar began Foodstirs in California in 2014. On Tuesday, actress Sarah Michelle Gellar joins the ranks of celebrity entrepreneurs with the official launch of Foodstirs, an e-commerce startup that makes baking kits for the Instagram and Pinterest generation. Sarah Michelle Gellar is an actress, producer, and entrepreneur from the United States of America, who is best known for appearing in Scream 2, The Grudge, and Buffy the Vampire Slayer series. Baking mixes such as Keto Chocolate Chip cookie mix, 2. Pre-packed donuts and Foodstirs brownies 3. Founded by a former buyerat Whole Foods Market and built with many reclaimed and recycled materials, SeedzCafeis dishing out some truly delicious cuisine. The kits each have a cute and unique theme based on the time of the year - like the one we got for summer, which was making Sandy Surfboard Sugar cookies. if (!matches) { }); } mps.scodePath="//fm.cnbc.com/applications/cnbc.com/staticcontent/scripts/omniture/s_code.js?v=1.6.4.1"; We've reinvented childhood favorites for today's sweet tooth. var _qs = window.location.href; Gia Russo, Sarah Michelle Gellar, and Galit Laibow of Santa-Monica-based baking kit company Foodstirs. 'cag[project_management_team]' : 'CNBC US Team' , 'cag[configuration_franchise]' : 'CNBC Upstart 2018' , Tested and verified on Feb 19, 2023. We believe the heart and stomach of every family can be found inthe kitchen. The only thing is I wish they had included a third bag for the white frosting so that was easier to use, but I ended up mostly using that to spread all over the cookies, and then my toddler used the colored frosting to decorate. From a product proposition standpoint, that allowed us to create recipes that didnt require shelf-life-extension preservatives. As one celebrity-helmed startup closes up shop, another one opens its doors. We are not trying to chase after trends; we are trying to create legacies, he said. if (result && result.geo && result.geo.country_code) { "Our kids were really interested in baking, and they wanted to have this baking championship, and my knowledge of baking [was] all . Now, everyone can order and review these products a la carte for a fun home project. Many brands are waiting for trends to build out and trying to insulate themselves from competition but fundamentally, that is not what an entrepreneurial brand should be operating, he said. You eat happily ever after. s.src = "https://fm.cnbc.com/applications/cnbc.com/resources/files/2020/03/28/VisitorAPI.js"; A portion of the proceeds will go to charitable organizations. Lower Sugar. Well, Foodstirs will only send you the number you need. 'adunits' : 'Top Banner|Badge A|Badge B|Badge C|Badge D|Flex Ad First|Box Ad 1|Non Iframe Custom|Inline Custom|Movable Box Ad|Responsive Rectangle' , Redirecting. All Joy. 'cat' : 'Technology|CNBC Upstart 2018' , Never before have I watched a film where I have had a tear in my eye from beginning to end. The kits range in price from about $26 to $194, depending on the subscription you choose. Normally we average maybe 10 super hot days, but this summer has been extra hot and humid (I gotta admit I feel like it's always extra hot and humid the summers I'm pregnant though!). 'cag[related_primary]' : 'CNBC Upstart 25|Technology|Food and drink|Start-up|Los Angeles|Special Reports|Food and Beverage|Start-ups|CNBC Upstart' , I let all the cookies cool for about 20 minutes until my 3 year old woke up from her nap and then we got to decorating! Foodstirs is an all organic, full-gluten baking mix brand with a retail product line consisting of various baking kits and mixes. Co-Founder, Chief Executive Officer & Board Member, Co-Founder, Chief Executive Officer, President & Board Member, Chief Operating Officer & Head of Sales & Marketing, To view Foodstirss complete valuation and funding history, request access, To view Foodstirss complete cap table history, request access, Youre viewing 2 of 11 competitors. Additionally, Foodstirs donated $10,000 to help educate farmers interested in transitioning their farms to Biodynamic. "Pinterest really created this massive desire to take everything to the next level," Gellar says, referring to the way that site features elaborately-made and beautifully-shot food projects. The Los Angeles-based company sells dessert baking kits and mixes online and in stores such as Whole Foods, Fresh Market and Costco. "updatecorrelator" : true I also ended up tying the ends of the bag to make it easier for my daughter to decorate the cookies with. Nov 3, 2020 - Explore Foodstirs's board "Foodstirs Recipes", followed by 3,945 people on Pinterest. isEEARegionCheck(); Download the Instacart app or start shopping online now with Instacart to get groceries, alcohol, home essentials, and more delivered to you in as fast as 1 hour or select curbside pickup from your favorite local stores. Its similar to Halo Top, when you think about it, he said. Fresh Baked Cookies - Perfect All Time Gift. Another selling point is what you don't get in the mixes: no artificial preservatives or colors, genetically modified ingredients, or bleached flours. Many are working to manage the impact on their retirement and savings. 'hline' : 'CNBC Upstart 2018' , On the other hand, older kids would have a lot of fun not only making the dough but also making more elaborate designs on the surfboards. Foodstirs recently reached out and sent us a baking kit to try out so we decided to do that. console.log('PUB-GDPR-CHECK oneTrustCookie: ', oneTrustCookie); )+[a-zA-Z]{2,}))/; SANTA MONICA, CALIF. Specialty baking mix brand Foodstirs is expanding into fresh bakery with the launch of its first ready-to-eat offerings. if(typeof document.getElementsByTagName('meta')['tp:PreferredRuntimes'] === 'object') { Zero Junk! Founded on the principle that baking should fun, clean and creative, Foodstirs taps into natural and DIY consumers alike to . Simple Mills Almond Flour Baking Mix, Chocolate Muffin & Cake Mix - Gluten Free, Plant Based, Paleo Friendly, 11.2 Ounce (Pack of 1), Annie's Organic Cookie Brownie Bar Baking Mix, 16 Bars, 18.4oz Box, Annie's Confetti Cake Mix, USDA Certified Organic and Non-GMO, 21 oz, Duff Goldman DIY Kids Baking Kit by Baketivity - Bake Unicorn Rainbow Cookies with Premeasured Ingredients | Best Family Fun Activity Cookie Making Kit, Baking Gift Set for Girls, Boys, Teens, Adults, Simple Mills Almond Flour Baking Mix, Vanilla Cupcake & Cake Mix - Gluten Free, Plant Based, Paleo Friendly, 11.5 Ounce (Pack of 1), Annie's Organic, Non-GMO Classic Yellow Cake Mix, 21 oz, Annie's Organic Double Chocolate Brownie Mix, 18.3 oz, Justin's, Hazelnut Almond Butter Chocolate, 1.15 Ounce, Augason Farms Lunch and Dinner Variety Pail Emergency Food Supply 4-Gallon Pail, Pretzel Making Kit - Real Cooking Set for Kids Ages 5-12+ with Recipe and Ingredients - Kids Baking Set for Girls & Boys - Great Gift for Family Bonding, Orgain Organic Protein + Superfoods Powder, Vanilla Bean - 21g of Protein, Vegan, Plant Based, 5g of Fiber, No Dairy, Gluten, Soy or Added Sugar, Non-GMO, 2.02lb, Kitchen gadgets putting the FUN in Functional. As a result of living in NYC but having grown up in Boston, I am quite aware of the difference between the two cities, in terms of the organic food and pressed juice offerings. As a subscription box, Foodstirs provides its clients with healthy and organic baking mixes that make baking not only easy but also fun. You can satisfy your cravings without any of the bad stuff. console.log('PUB-GDPR-CHECK Blocked Categories: ', blockedCategories); I, along with my cronies, are leveraging our years of working in the food industry to review meal and drink delivery services. if (!oneTrustCookie) return true; We created Foodstirs while recognizing a lack of organic, premium, and clean labeled baking products that taste delicious. KIDSTIR Unicorn Cake Pop Kit DIY Kit for Kids, with Pre-Measured Ingredients | Best Unicorns Gifts for Girls, Unicorn Birthday Party Baking Set for Kids | Girls & Boys Age 4 5 6 7 8-12 Year Old Gift. Foodstirs makes it really easy to bake with your kids with pre-measured, junk-free ingredients and . Foodstirs - Products, Competitors, Financials, Employees, Headquarters Locations Everything we make is based on four core principl es: ultra-sustainability, ease of preparation, accessibly priced and delicious from-scratch taste. By working directly with the farmers, the company helped them get SPP-certified, which means that they will get paid more on a per pound basis and that labor conditions and wages will be fair. If you want to subscribe, you can become a member of its Baker's Club and receive regular deliveries of baking kits shipped out every other month. Today's Top Foodstirs Coupon Codes Coupon Codes: 6 . Since then, co-founders . The first-time entrepreneur admits the last six months has been an intense startup crash course, especially the process of pitching investors, which she says "forces you to grow thicker skin.". Don't hesitate and write to me at paulcooksfood@gmail.com, {"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}, __CONFIG_colors_palette__{"active_palette":0,"config":{"colors":{"f3080":{"name":"Main Accent","parent":-1},"f2bba":{"name":"Main Light 10","parent":"f3080"},"trewq":{"name":"Main Light 30","parent":"f3080"},"poiuy":{"name":"Main Light 80","parent":"f3080"},"f83d7":{"name":"Main Light 80","parent":"f3080"},"frty6":{"name":"Main Light 45","parent":"f3080"},"flktr":{"name":"Main Light 80","parent":"f3080"}},"gradients":[]},"palettes":[{"name":"Default","value":{"colors":{"f3080":{"val":"var(--tcb-skin-color-0)","hsl":{"h":146,"s":0.87,"l":0.35}},"f2bba":{"val":"rgba(12, 167, 79, 0.5)","hsl_parent_dependency":{"h":146,"l":0.35,"s":0.87}},"trewq":{"val":"rgba(12, 167, 79, 0.7)","hsl_parent_dependency":{"h":146,"l":0.35,"s":0.87}},"poiuy":{"val":"rgba(12, 167, 79, 0.35)","hsl_parent_dependency":{"h":146,"l":0.35,"s":0.87}},"f83d7":{"val":"rgba(12, 167, 79, 0.4)","hsl_parent_dependency":{"h":146,"l":0.35,"s":0.87}},"frty6":{"val":"rgba(12, 167, 79, 0.2)","hsl_parent_dependency":{"h":146,"l":0.35,"s":0.87}},"flktr":{"val":"rgba(12, 167, 79, 0.8)","hsl_parent_dependency":{"h":146,"l":0.35,"s":0.87}}},"gradients":[]},"original":{"colors":{"f3080":{"val":"rgb(23, 23, 22)","hsl":{"h":60,"s":0.02,"l":0.09}},"f2bba":{"val":"rgba(23, 23, 22, 0.5)","hsl_parent_dependency":{"h":60,"s":0.02,"l":0.09,"a":0.5}},"trewq":{"val":"rgba(23, 23, 22, 0.7)","hsl_parent_dependency":{"h":60,"s":0.02,"l":0.09,"a":0.7}},"poiuy":{"val":"rgba(23, 23, 22, 0.35)","hsl_parent_dependency":{"h":60,"s":0.02,"l":0.09,"a":0.35}},"f83d7":{"val":"rgba(23, 23, 22, 0.4)","hsl_parent_dependency":{"h":60,"s":0.02,"l":0.09,"a":0.4}},"frty6":{"val":"rgba(23, 23, 22, 0.2)","hsl_parent_dependency":{"h":60,"s":0.02,"l":0.09,"a":0.2}},"flktr":{"val":"rgba(23, 23, 22, 0.8)","hsl_parent_dependency":{"h":60,"s":0.02,"l":0.09,"a":0.8}}},"gradients":[]}}]}__CONFIG_colors_palette__, Product Review Editorial Guidelines & Mission. Visit the company website foodstirs.com or help center for more information. What's inside a box: One of a kind, organic baking mixes that are non-GMO and fair trade to make the best brownies, cakes, or cookies. On its website, Cambridge Companies SPG said its investment strategy includes focusing on companies that have broken down the barriers of entry into the market, established infrastructure to scale nationally and have a clear pathway to liquidity via M&A sale to a strategic or private equity buyer or IPO.. Yikes! mps._queue.mpsinit.push(function() { #foodstirs Get the full list, Youre viewing 5 of 9 board members. Required fields are marked *. 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