3.2 Product and services 6 It covers the main destinations of Europe offering around 27 different countries and main cities in, Premium Undoubtedly one of the key players in this progression was easyJet. Harrison claimed that the EcoJet, combined with other improvements in the industry, would enable a 50% reduction in greenhouse gas emissions within eight years. Airline, MARKETING RESEARH PROJECT This will secure the flying rights of the 30% of EasyJet's network that remains wholly within and between EU states, excluding the UK. Employment In addition there are different levels of stakeholders: primary and secondary. Strategic management, EASYJET Most EasyJet Topics to Write about. External Impacts 5 [22][100] Since then, all orders have been from the Airbus A320 family, and the Boeings have been phased out. EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. 2. easyJet Airlines: Small Lean and with Prices that Increase over Time (Oded Koenigsberg 4 How does easyJet affect the environment? [20] Within its first year, easyJet reportedly carried approximately 40,000 passengers. Low-cost carrier, MATCH TO EVVIRONMENT & DEVELOPMENTS The vote confirmed a tentative order with the Toulouse plane maker, with Airbus announcing the firm order shortly afterward. easyJet's Strengths. The primary driver of the cost is the re-registering of aircraft in an EU AOC jurisdiction. Brand management, Despite an increase in operating costs in 2010 Easyjet has achieved a remarkable performance compare to 2009. Low-cost carrier, EasyJet is originally discovered by a Greek named Sir Stelios - Loannou in 1995. Busboy, Stakeholder analysis Easyjet was founded in 1995 by Sir Stelious Haji-Ioannou, it's a private limited company owned by Easy Group and it's also listed on the London Stock Exchange. Passengers may purchase items on board from the "Eat Drink Shop" buy on board programme. [7] EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. Other impacts 10 Haji-Ioannou criticised the airline's decision not to seek to cancel the outstanding Airbus order, claiming it would create an additional 4.5bn of capital which the airline could not afford to spend. These cookies ensure basic functionalities and security features of the website, anonymously. Here is a useful summary: "The total European package holidays market is worth around 61bn per year we know customers want holidays with various durations and not the traditional seven and 14 nights. EasyJets mission statement: to provide our customers with safe good value point-to-point air services. Creating a corporate culture implementing educating programs.Stelios, Premium Johan Lundgren. WHAT ARE YOUR RESPONSIBILITIES TOWARDS EACH OF THE STAKEHOLDERS? L) would need to merge or be taken over as the industry consolidates in the wake of the COVID-19 pandemic. [84] In May 2018, EasyJet confirmed that it was very close to achieving the required majority EU27 share ownership and that the UK government will nevertheless continue to consider it as a UK airline. 3.3 Promotion 7 [39] In June 2020, EasyJet announced their intention to resume flights, flying half of their routes in July 2020 and up to 75 per cent in August 2020, though with reduced frequency. As a result the low-cost airlines (LCA) are flourished. An aerial view of SEN. How does EasyJet create value for the customer? Thomas Reynaert, Managing Director, Airlines for Europe (A4E) Airline Easyjet Plc managers can use Porter Five Forces to understand how the five competitive forces influence profitability and develop a strategy for enhancing Easyjet Plc competitive . Shareholders . It covers the main destinations of Europe offering around 27 different countries and main cities in, Premium A2 US Government and Politics A.J. [75], In July 2011, the airline tried to refuse carriage of a boy with muscular dystrophy because he had an electric wheelchair. Henderson, L. Neasham . [79], In September 2013, a passenger who sent a tweet complaining about the airline after his flight was delayed said he was initially told he would not be allowed to board the aircraft because of the posting. The marketing decisions of the industry are to an extent based on political decisions. Low-cost carrier, Case: EasyJet: Staying Ahead in the Pricing Game 3.5.2 Boarding the plane 10 This has also led to a class-action lawsuit against the company which 10,000 of its customers have apparently joined. The judgement that followed reprimanded the airline in April 2007 after it made comments that its aircraft created 30% less pollution per passenger than some of its rivals. The woman had been asked to switch seats twice in a row, to accommodate two ultra-Orthodox Jewish men. 3.5.1 Check-in 9 Since its launch the site had taken more than 800000 bookings by March 2000. [11][31][33][34], On 18 June 2013, the airline announced an intention to acquire subject to shareholder approval 35 Airbus A320 aircraft, for delivery between 2015 and 2017, and 100 Airbus A320neo aircraft for delivery between 2017 and 2022. 2008 2007 Change. Its pilot training scheme was the subject of another ITV television series, easyJet: Inside the Cockpit, which premiered in August 2017. [94], EasyJet has a reward miles sharing agreement with Emirates. [58] The airline has used a number of slogans since its establishment, including "The Web's Favourite Airline", "Come on, let's fly" and "To Fly, To Save" (a parody of British Airways' slogan "To Fly, To Serve"). Haji-Ioannou's reply was: "The Internet is for nerds, it will never make money for my business!" Stake holders are tenet to the development and performance of the organization without which the organization either cease or collapse completely. [18], Early promotional activity focused on the airline's relatively low pricing compared to incumbent operators. "The board has concluded that it is in the best interests of all stakeholders to secure the long-term . and therefore a decline in fuel prices mean an opportunity to earn big profit margin (Flattou et al 2015). INTRODUCTION The cookie is used to store the user consent for the cookies in the category "Other. 's total fleet comprises entirely Airbus aircraft. These were flown on two routes: Luton to Glasgow and Edinburgh. That resulted in heavy post-tax financial losses of 21.5million in February 2022. 1 minute read. European Countries Collaboration and good relationship making EU politically stable. Management Executive Summary 1 An example of this is when ''Go'' a budget airline owned by British Airways was taken over by EasyJet in 2002. They are widely known with their, Premium but lacking of traditional service. London Gatwick Airport When the companies merged EasyJet ''power branded'' this means that all of the logos and names that Go had used previously where replace by the EasyJet name and logo. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. 1 Brief history of Easyjet 3 Here, key stakeholders from across the industry share their thoughts on the impact of COVID-19 and the recovery actions needed. KLM ", "EasyJet paint job makes fuel bills less of a drag", "EasyJet looks to AI to cut delays and deliver its bacon butties", "easyjet will launch first electric plane in 2019", "EasyJet makes progress with electric aircraft plan", "EasyJet to offset carbon emissions from all its flights", "Sustainable flights, easyJet and Airbus work on zero-emission aircraft | SmartGreen Post | news from the environment", "EasyJet urges new tax to replace air passenger duty as part of green push", "EasyJet ads criticised over green claims", "EasyJet discriminatory wheelchair policy", "EasyJet accused of discriminating against disabled passengers", "EasyJet loses disability discrimination case in France", "French court fines easyJet over refusal to let disabled passenger board", "EasyJet threatens not to let passenger board after he criticises airline on Twitter", "Passenger sues easyJet after crew told her to move seats to satisfy ultra-Orthodox Jews", "EasyJet Europe nimmt Betrieb mit sterreichischem AOC und Betreiberbewilligung auf", "EasyJet confirmed as UK airline, despite EU ownership", "Transaero Airlines and EasyJet Sign Commercial Agreement Press Statement", "Transaero to Cease Operations October 26", "EasyJet to Halt Moscow Flights on Slumping Demand", "easyJet (Group) Fleet Details and History", "Pictures: EasyJet's first A321neo makes Farnborough debut", "Snub for Boeing as Airbus lands EasyJet deal", "EasyJet's losses widen on sterling weakness", "easyJet takes delivery of first A321neo", "EasyJet orders 12 more Airbus A320neo aircraft", "easyJet confirms order for a further 56 A320neo Family aircraft | Airbus", "easyJet Firms Order For 56 Airbus A320neo And Upsizes 18 To A321neo", "Q&A with easyGroup's Stelios Haji-Iaonnou", "EasyJet wins reservation system copyright case", "EasyJet Boosts Order For Airbus A319s By 52 Aircraft", "EasyJet launches EasyJetHotels with Hotelopia as its new exclusive accommodation partner", "The death of traditional, inflexible package holidays EasyJetHolidays gives total flexibility of hotel and low-cost flight combinations", "Financial Protection for package holidays booked with EasyJet", "EasyJet relaunches package holiday business", https://en.wikipedia.org/w/index.php?title=EasyJet&oldid=1141591126, Older aircraft are to be retired and replaced by A320neos, In the Airbus Cabin Flex (ACF) configuration, Both aircraft (G-BECG/G-BECH) were transferred to, This page was last edited on 25 February 2023, at 20:51. Internal stakeholders are, as the name suggests, stakeholders that exist inside a business. Business model, brand and the way the brand owner defines what the brand stands for overlap as much as possible. We will write a custom essay specifically for you. . 10. Customer service Low-cost carrier Its strategy of success entails focusing on the economical strategy. This cookie is set by GDPR Cookie Consent plugin. [126], A mid-November 2019 report indicated that the company planned to relaunch the package holiday business, after the bankruptcy of former competitor Thomas Cook.[127]. The owner of the business can be role models for the employees. Low-cost carrier [22], EasyJet's aircraft cabins are configured in a single class, high density layout. [28], On 25 October 2007, EasyJet purchased the entire share capital of GB Airways from the Bland Group. Based on the performance indicators outlined in Easy Jet's yearly report, the Kaplan and Norton method is chosen to classify airline's strategies. The Annual General Meeting will be held on Wednesday, 23 December 2020. Additionally its total revenue per seat grew by 5.1&capacity measured in seat flown. 5. 3.7.1 Management 11 Airline, Impacts of Tourism The company sells its own tickets directly to the user trough the Internet, Premium This ticket offers additional flexibility, including unlimited free date changes within a set period, free route changes, complimentary checked baggage (1x20kg), an increased carry-on baggage allowance, and a 7.50 on-board refreshment voucher. Originally the company ran its operations absolutely on direct phone sales. The Company operates through two segments: Airline business and Holidays business. Its owned by EasyJet Holding Limited whos CEO is Stelios Haji-Jannou. Low-cost carrier Stakeholders of easyjet Free Essays 2022-11-05. Ryanair EasyJet under fire as flight chaos exposes carrier's operating model. Severe disruption hits airline, with a major factor being its reliance on capacity-constrained airports such as Gatwick . Travel Transport and Logistics EasyJet passengers whose card details were stolen in a "highly sophisticated cyber-attack" say they have been left frustrated and in limbo by the airline's response. The first aircraft, an Airbus A320, was re-registered as OE-IVA. With number 1 and 2 market share positions in key airports across Europe this year EasyJet have been voted one, Premium Stakeholder groups vary both in terms of their interest in the business activities and also their power to influence business decisions. [22] The specific color that EasyJet uses closely resembles that of the telecommunications corporation Orange and was a subject of dispute between the two companies in 2004 when easyGroup launched a mobile phone subsidiary, easyMobile.