Color psychology dictates that this insanely popular logo color stands for being “trustworthy, dependable, fiscally… There’s a chance that different people perceive colors differently. And thus, can provoke the strongest emotions. Start a business and design the life you want – all in one place. Altogether, it helps position UPS brand as a secure, reliable and down to earth company which is exactly what you’d want from a delivery service. Incorporate red into your marketing. However, throughout their branding, you’ll see a balance between white, black and grey used which can help maintain a clean, neutral look. Taking it to the next level, whether that's white-labeling or manufacturing…, There are a lot of business skills new entrepreneurs require to succeed in business. The following infographic, created by the folks at WebpageFX, takes a look at the psychology of color and presents some common associations of different colors. Their top navigation and drop down menu also subtly use the color. The color meaning for purple is connected to power, nobility, luxury, wisdom, and spirituality. In marketing, the meaning of color and color psychology play an essential role in the art of persuasion with the goal of eliciting action from the consumer. Brown is an earthy color. Purple is a color brands like Hallmark and Yahoo use. Brand color psychology provides a framework for understanding how and why we interact with the brands in our lives. Because it can help you portray your brand the way you want to. This is because, black font on a white background is the best color combination for readability. Red can also trigger danger so you want to use the color sparingly. Misconceptions Around the Psychology of Color. Growth, fertility, health, and generosity are some of the positive color meanings for the color. Even though color psychology has been studied and analyzed for many years, there’s still much debate about the exact impact that color has on human psychology. That means you’ve already formed an opinion of a brand as soon as your eyes absorbed the color tones involved in the messaging served to you. The use of green is made popular by brands such as John Deere and Roots. It aims to determine how color affects our day to day decisions such as the items we buy. Oberlo uses cookies to provide necessary site functionality and improve your experience. But retailers like Walmart and Oral B also use the color. Color psychology is the science of how colors affect human behavior. To illustrate, check out this great infographic from CoSchedule’s Color Psychology in Marketing Guide: Color plays a key role in directing users’ attention. Consider choosing colors that represent what you want your brand to be about or what you want your customers to feel when browsing your online store. Let us know in the comments! But the question is: why are there so many misconceptions about the psychology of color and its meaning? Does the color of an icon make us more likely to click on it? White is the color ASOS and Adidas uses in their marketing. You might’ve noticed that some brands use red for ‘order now’ buttons or for their packaging as a way to stand out on the shelf. It encourages you to want to press play on their videos. The short answer is yes. What does buying furniture have to do with happiness? 84.7% of buyers claim that color is the primary draw card. This article explores color psychology in design. And these emotions play a major role in how we behave as consumers. If you’re in the health or fitness niche, you might choose to add more green to your online store. UPS is an example of a brand who takes advantage of color meanings in their branding. Nickelodeon is a children’s channel and so the logo accurately represents the creativity and enthusiasm that a children’s show would need through their playful orange color. So even if your products don’t necessarily tie to a niche, you can use color to help you attract a specific demographic. Additionally, it discussed how color interpretations can be flawed based on everyone’s individual upbringing. By using our website, you agree to our privacy policy. Colors have been an effective part of branding since the age of media and adverts. Colors have a powerful effect on our emotions. Hey there! It’s an important field of study to consider when creating marketing assets, building a new business, or rebranding an existing one. Color psychology isn’t just about evoking certain emotions. Or you can risk being ignored all together. Thus, making the website easy to read. However, a number of factors may also influence the way that individuals perceive and react to color, and marketers should be aware of how … According to CoSchedule’s Guide to Color Psychology in Marketing, every individual perceives color differently based on many criteria including: Age—Bright colors are liked more by youth while older people respond more to subdued shades. If you’re trying to have the opposite effect, go with blue. In color psychology, purple is a royal color. The color red tends to encourage appetite hence why brands like Coca Cola use it often in their branding. Many people dream of driving a Ferrari. Subscribe and receive exclusive insider tips and tricks on SEO.Delivered to you right from the industry’s best SEO team. The navigation and drop down menu also subtly use the color, positivity, optimism, and even to... Website ’ s the color for brands like Facebook, Twitter and Skype often blue. 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