In advertising, white is associated with coolness and cleanliness because it’s the color of snow. And sometimes there’s just no accounting for taste, whether good, bad, or indifferent. Color psychology is an area of research that looks at how color influences our behavior and decision-making. Coke has made red its signature colour . White is an appropriate color for charitable organizations; angels are usually imagined wearing white clothes. Brown is rarely seen as an exciting colour. So color choice can be effective on multiple levels. A quick Google search for color in marketing will bring up results such as this study which discusses the impact of color on marketing. Light shades of purple are soothing and work well for beauty orientated advertising. Ultimately, the colors you choose can not only make a difference in how much attention you get to begin with but in the conversion success rate of your marketing materials. (Don’t make your site green and purple unless you have designs on Gotham City.) It's a powerful color so use it sparingly in your visuals. Entrepreneur lists him among 50 online marketing influencers to watch. How can you make your own marketing stand out from the crowd or how do you increase your website engagement with all the competition out there? It’s often used as a palette for a call to action – on Amazon’s website, for example, the retail giant uses orange for the search function, as a highlight for the shopping cart, and for the checkout button. A few years ago, Entrepreneur published an article on the psychology of color and the misconceptions around color, branding, and color persuasion. Explore the meanings of colors. Professional WordPress Design & Development, Professional E-commerce Website Design & Development. Connect with us for a free, no obligation consultation. There’s a reason why neon “Eat Here!” signs are usually in red. Apple, one of the most popular brands in the world, uses white for its primary branding to relay information and make products stand out from the crowd with a sense of transparency and cleanliness. Here are a few tips: Bright, vibrant colors can sometimes make people squint and cause headaches if used over too large an area or too frequently. And that’s just considering online content! If you’ve spent any time on the internet, the answer is probably somewhere between “thirty-something” and “far too much” – there’s a reason for it. Advertising agencies must harness the right colour for each campaign which must be perfectly in tune with the products being sold, and with the customers it wants to attract. Statistics show that ads in color are read 42% more often than similar or identical ads without color. Why is that? Color choice is an integral part of marketing. Think of brands that are famously attached to or associated with certain colors: John Deere, for example, and what is typically called “John Deere green.”. The color red is one of the three primary colors and is the most visible color in daylight for humans. Or what about Starbucks? If you look on the left of the wheel this is where all the cool colours are such as the blues and greens. In an ocean of content marketing, color can help yours stand out.. It’s what gets your audience to see what you want them to see, feel what you want them to feel, and to do what you want them to do. This is important not just from an attention-getting point of view, but also for the longer-term goal of building a relationship with customers. Red is a colour that dominates. While red signifies danger it can be used to good effect in marketing campaigns which need to evoke strong emotions. As we mentioned before, it’s definitely an attention-getter. From usability to readability, color is very important in content marketing. The red color meaning is associated with excitement, passion, danger, energy, and action. You can use white to suggest simplicity in high-tech products. Best known for her creative visuals and viral content ideas, Ayesha’s work has been featured on blogs such as Entrepreneur.com, Smashing Magazine, Icons8, Hubspot and more. Now we understand the basics of colour theory we can start to explore the use of colours in marketing and advertising. On top of all that, design concerns such as product packaging and even the colors of the products themselves can play a part in what people choose to purchase. In marketing, the meaning of color and color psychology play an essential role in the art of persuasion with the goal of eliciting action from the consumer. The importance of color in marketing. If you want your viewer to take action right now, a judicious use of red is a good choice. 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