Features of Field Force Connect App: Dabur India gets 60% of its Activ Fibre juice sales from the organized retail stores. With consumer preference constantly changing in the wake of coronavirus pandemic, FMCG major HUL is focusing on e-commerce and modern trade channels, which it considers as "channels of the future", besides accelerating premiumisation of its portfolio.The new technologies are changing the landscape of sales, and HUL is evolving to adapt to the trends by embedding technology across its end … Managing modern trade 1. The FMCG retail environment is continually evolving. Is Modern Trade the future growth driver for FMCG? The performance data quoted represents past performance and does not guarantee future results. Post a comment on ". Modern Trade (MT) consists of supermarkets and hypermarkets that retail Fast Moving Consumer Goods (FMCG) goods. Modern trade accounts for about 5-10 per cent of urban sales for FMCG companies and this can go up to 25 per cent for southern markets, where the channel has a stronger presence. I am a preacher of the new FMCG era.....#Moderntrade Its impact on the FMCG sector cannot be over emphasized. This is particularly true for impulse purchases made by shoppers. A firm believer of the principles of value investing, she looks for robust businesses with durable competitive advantages. Information herein should be regarded as a resource only and should be used at one's own risk. The aim of this essay is mainly to highlight and discuss the concepts and intricacies of modern trade and its impact on the FMCG industry. Modern Trade accounts for more than 10% of HUL's overall FMCG sales at present. .onelinead a:hover {text-decoration:underline;border-bottom: color: rgb(0, 0, 255);}, Get Details: These 3 Stocks are the Dark Horses of the Stock Market, Modern Trade - A boon for certain consumer goods. Clearly Modern Trade is complementing the growth of FMCG business. As a result, Modern Trade contributes to 10 percent of FMCG sales for urban India and has grown at par with the overall market over the last year. Compared with other global markets, South Korea and China demonstrate the highest uptake of online FMCG, where e-commerce has already reached 18% and 16% market share of their respective FMCG markets. The Retail market in India is estimated to reach US$ 1.1 trillion by 2020 from US$ 840 billion in 2017, with modern trade expected to grow at 20 per cent – 25 per cent per annum, which is likely to boost revenues of FMCG companies. IN MODERN TRADE IN INDIA,IT IS BETTER PARENT COMPANY GO FOR SOME IMPROVEMENT METHODS,LIKE COST CUTTING,AND BETTER WAY OF COST MANAGEMENT,REPORTING MANAGEMENT,INVENTORY MANAGEMENT.I GOT SOME AND PROJECTS. Try Now. Our client who is an FMCG MNC major is looking for MODERN TRADE Sales experienced candidates in FMCG for their Bangalore operations. The year 2020 is a year of Covid-19 which brought most of … The Urban market and General Trade are the key drivers of the slowdown in the West, while Modern Trade continues to grow. The recent proposal by the government to permit Foreign Direct Investment in multi-brand retail is expected to provide a further fillip to Modern Trade in India. Copyright © Equitymaster Agora Research Private Limited. Here's why hundreds of thousands of readers spread across more than 70 countries Trust Equitymaster. India's #1 Trader Amit and Deepika (2015, p.2) further stated that there are several trends in modern trade environment, this trends further portrays the modern trade environment as a place were high volume sales of quality products, recreation, communication and socialization occurs, this is mostly attributed to the alluring atmosphere, engaging structural make-up and facet which offers a repose from weariness and diversity in product assortment.The modern trade channel has evolved over the years, and so has its impact on the fast moving consumer goods industry. Were you shocked that bullion prices hit lower circuits on Friday on the MCX? To capitalize on this growth driver, FMCG behemoth HUL plans to create 'categories of tomorrow' that it wants to grow primarily through the MT route. See our. The difference between Traditional Trade and Modern Trade is that Traditional trade is a broader organization of building trades which have the resources of working for places that have historic preservation and Modern trade has the resources of working for places that have a modern touch such as supermarkets and fast moving consumer goods. As per Nielsen, 17 key metros account for a whopping 73% of overall modern trade in India and accounted for a third of the general trade's sales in those geographies. Food categories such as salty snacks, cheese, biscuits, noodles, breakfast cereals and chocolate in MT clocked over 20% growth during 2011. Hypermarket being a typical classification of modern trade and also referred to as Modern Wholesale Store, is in the fore front of the evolution of the FMCG sector. Sorry! INH000000537 (hereinafter referred as 'Equitymaster') is an independent equity research Company. Among these 2 types of retailers or retail stores or retail outlets, in the FMCG Industry, the largest group is Traditional Trade retailers and the other type of retailer is Modern Trade retailer. Beyond reasonable doubt the FMCG sector will continue to be the driving power of the global economy and the continuous growth witnessed in the modern trade channel, the impact of modern trade on the FMCG sector will only become more obvious, coupled with the continuous evolution of the purchasing attitude modern trade is poised to take centre stage in the rebirth of the FMCG sector. I believe Modern trade has an exciting Huge opportunity in Africa due to the rapid urbanization & economic growth. Modern Trade by virtue of effective merchandise display has spurred sales of certain FMCG categories. Sign up for Equitymaster's free daily newsletter, The Profit Hunter and get access to our latest Multibagger guide (2020 Edition) on picking money-making stocks. The charts are telling the bulls to be cautious. This has impacted many FMCG companies to buy system or software or an app like FieldForceConnect. Bachelor’s degree or certifications in Sales or other relevant fields. admin October 13, 2020. "Over the next 12 years, we expect e-commerce itself to be 11 per cent of FMCG sales, an 8X growth from its current size, Sameer Shukla, executive director, retail measurement services, South Asia, Nielsen (India), told reporters here. SEBI (Research Analysts) Regulations 2014, Registration No. Job Description •We are currently has mandated PTK Consulting Limited to recruitan experienced Modern Trade Manager. Equitymaster is not an Investment Adviser. .onelinead {font-family: Roboto,sans-serif !important;font-size: 16px !important; text-align: center !important;} Investors should definitely look for FMCG companies that have best leveraged Modern Trade to their advantage. Since 1996, Equitymaster has been the source for honest and credible opinions on investing in India. Modern trade is providing a new shopping environment for an increasing population of urban consumers with solid purchasing ability, the hunger for diversity in product assortment and an adventurous mindset for new products (Madhu, 2012). This is not directed for access or use by anyone in a country, especially, USA, Canada or the European Union countries, where such use or access is unlawful or which may subject Equitymaster or its affiliates to any registration or licensing requirement. started off later over the 1990’s and’d eventually become an ordinary manner of trade over the earth in regards to building Hands-on and Learn more! Madhu (2012) states that Modern trade aids the growth in the FMCG sector and advices investors invest their money in FMCG companies having key focus on the modern trade channel. Job Title: Modern Trade Manager Location: Lagos Industry: FMCG Objectives Shall lead and manage sales target in Modern Trade with profitability and accomplish the company's growth plan by successfully implementing company sales strategies, executing promotions & Displays as per plan in the assigned channels/ accounts. Despite the relatively recent arrival of private label products, it has already clinched 7% of overall MT sales. As a condition to accessing Equitymaster content and website, you agree to our Terms and Conditions of Use, available here. 1, 300 billion and an average annual growth of about 11% per annum over the last decade". FMCG Packaging Design for Modern trade and e-commerce. With the new dynamics of production and the evolution of the purchasing attitude, #Moderntradechannel, is poised to be the new dawn of the FMCG sector. We and third parties such as our customers, partners, and service providers use cookies and similar technologies ("cookies") to provide and secure our Services, to understand and improve their performance, and to serve relevant ads (including job ads) on and off LinkedIn. Amit and Deepika (2015, p.2) referred to 'Modern Trade" as an attractive location which facilitates social interactions and entertainment. Directs sales includes; Business to Business (B2B), Modern Trade and Specialized (Institutional sales) and Indirect sales includes; Open Market (Active Distributor, Wholesale and Retail). These has lead to a surge in the volume new product development (NPD) projects in most countries, in her article Is Modern Trade the future Growth Driver? 3) Modern Trade has led to the emergence of Fast Moving Consumer Moving Goods (FMCG) companies as well as diverse market teams. The growing clout of MT saw this retail channel growing by 28% in FY11 that has powered the 18% rise in overall FMCG sales for the year. Regional Sales Manager, Sales Manager, Account Manager and more! In her article Is Modern Trade the future Growth Driver? In the FMCG Industry, there are 2 types of retailers or retail stores or retail outlets, broadly classified as - Modern Trade and Traditional Trade. Feel free to reach me @ 9176707070. Somebody who has minimum 3 years experience in Modern Trade Sales experience in FMCG products can apply for it. FMCG Kenya 2019 Career Employment Kenya: Modern Trade Representative Job. Jairo et al (2013) writes, "International Journal of Research in Management Fast Moving Consumer Goods (FMCG) refers to those items that the consumer uses frequently, conveniently and with a minimum shopping effort, they also have a short lifespan and they are sold quickly at a relatively low cost". This report indicates an encroachment by Modern trade into the FMCG space. Further, one in every five urban shoppers now frequents Modern Trade in the form of super or hyper markets. CIN:U74999MH2007PTC175407. Join Us on YouTube Now. Opportunities in FMCG E-commerce study estimates four times faster than offline sales. Email: [email protected]. PTK Consulting Limited – Our client who are an FMCG group located in Ipaja area in Lagos is recruiting to fill the position of a Modern Trade Manager. Before acting on any recommendation, subscribers should consider whether it is suitable for their particular circumstances and, if necessary, seek an independent professional advice. The role is of a Modern Trade Head , for a large FMCG company with global brands. You can change your cookie choices and withdraw your consent in your settings at any time. All FMCG Sales Modern Trade jobs in India on Careerjet.co.in, the search engine for jobs in India It also involves building & managing relationships with internal and external stakeholders. Modern Trade Head- Food/FMCG - Builds Relationship with the concerned personnel of retail chains for business development and negotiate business deals. Nielsen's study states that over a third of the Indian shoppers, on average, frequent 2 or more types of stores. To Buy Or Not To Buy A recent Nielsen study, conducted among urban affluent modern trade shoppers, found that word-of-mouth still drives a significant percentage of shopper decisions, especially among elders. Amit and Deepika ( 2015, p.2 ) referred to 'Modern Trade '' as attractive! Available on Indeed.com - Advance with you- Recruitment Services - Executive SearchDagon Glory was founded 2013. Withdraw your consent in your settings at any time with internal and external stakeholders: Hlaingtharyar Type. 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